Introduction

With tools for enrichment, translation, and mass generation, it automates much of the manual work involved in writing and localizing product information.

BeeApp is natively compatible with Akeneo and MaPs PIM systems allowing you to work seamlessly with your existing data structures and sources.

Connected to the most powerful AI engines — OpenAI, Google Gemini, Mistral, and Anthropic Claude — BeeApp enables teams to generate high-quality content in just a few steps.

🎯 Objective

BeeApp addresses two critical challenges:

• Boosting the efficiency of product content teams by significantly reducing the time spent on manual content creation.
• Improving the quality, consistency, and contextual relevance of product pages across all sales and marketing channels (e-commerce, marketplaces, print catalogs, reseller platforms, etc.).

Its ultimate goal is to turn your content creation process into an AI-driven workflow: you prepare the data (from Akeneo, MaPs or Excel), BeeApp enhances it, and your team focuses only on final validation. The result? Faster go-to-market, with content that’s more impactful and consistent.

✅ Key benefits

• ⚙️ Automate content creation for up to 80% of your product catalog.
• 👀 Streamline moderation: shift from writing content to reviewing and validating it.
• 🔌 Works with your PIM systems (Akeneo, MaPs) to generate content based on your product attributes.
• 🤖 Choose the best-fit AI engine (OpenAI, Gemini, Mistral, Claude) depending on your needs in tone, language, or performance.
• 🌍 Multilingual translation with contextual and cultural nuance built-in.
• 🚀 Faster time-to-market with efficient, scalable workflows tailored to your product types.

💡 Example use case

🎯 Use case: A product content manager in a B2C company with a 15,000-product catalog

1. They connect BeeApp to their Akeneo or MaPs PIM, or import a product file via Excel.
2. They select a product family to enrich (e.g., wristwatches).
3. BeeApp automatically generates marketing-ready descriptions based on product attributes (brand, material, style, color, etc.), using the AI engine best suited to the tone (e.g., Claude for premium branding, Mistral for rich French language).
4. The manager reviews and validates the generated content.
5. The final descriptions are published across all sales channels.

👉 Result: Ready-to-publish content created up to 10x faster than with manual processes, while maintaining quality and editorial consistency.