Introduction

🧾 Introduction

BeeApp is a powerful application that transforms how teams generate, translate, and publish product content. With advanced tools for enrichment, multilingual translation, and mass content generation, BeeApp automates much of the manual effort involved in writing and localizing product information.

It natively integrates with leading PIM systems like Akeneo and MaPS, but can also operate fully independently via its BeeXcel module, which supports Excel and CSV files as input—no technical skills or PIM setup required. Whether your source is a connected PIM or a simple spreadsheet, the experience remains the same: BeeApp detects your data, generates or translates content, and lets you focus only on validation.

Connected to the world’s most powerful AI engines—OpenAI, Gemini, Mistral, and Claude—BeeApp enables teams to produce high-quality, contextual, and multilingual content at scale, in just a few steps.

🎯 Objective

BeeApp addresses two key challenges:

• Boosting efficiency by dramatically reducing time spent on manual content creation.
• Improving quality, consistency, and contextual relevance across all sales and marketing channels (e-commerce, marketplaces, print catalogs, reseller platforms, etc.).

Whether your data comes from Excel or a PIM, the workflow is the same: you prepare the data, BeeApp enhances it, and your team handles the final review.
The result: faster go-to-market with stronger, more consistent content.

🧰 Key Use Cases

• ✨ Generate marketing-ready descriptions from technical attributes.
• 🌍 Automatically translate product data into multiple languages.
• 🔄 Prepare supplier files for PIM or CMS integration.
• 📦 Build multilingual catalogs for international marketplaces.
• 🧹 Clean, standardize, and structure Excel/CSV files.
• 📑 Generate a custom output file that fits business or technical requirements.

👥 Target Personae

• 👩‍💼 Product Content Manager – Automates product sheet creation and enrichment.
• 👩‍🎨 Translation Manager – Translates large volumes of product data.
• 🛒 E-commerce Project Manager – Structures content for omnichannel publishing.
• 🧑‍💻 Data Manager / PIM Contributor – Prepares files that match the required data model.

⚙️ Key Features

• 🧠 AI-powered generation of content: titles, descriptions, bullet points, etc.
• 🌍 One-click multilingual translation with cultural and tonal adaptation.
• 🔌 Seamless integration with Akeneo or MaPS PIMs, or via Excel/CSV import.
• 🖼️ Context-aware generation using product images or PDF documents.
• 🛡️ Choose to preserve or overwrite existing content.
• 🏗️ Output structured according to your business needs (custom columns, order, format).
• 📥 Export enriched content as Excel or CSV files.
• 🤖 Select the best AI engine depending on your tone, language, or precision needs.

BeeApp (and its BeeXcel module) empowers you to build a fully AI-driven content creation workflow, tailored to your team’s needs and your organization’s maturity.

This documentation will guide you through the setup, usage, and customization of BeeApp from start to finish.

👉 Ready to reinvent your product content process? Let’s get started.

Main features