Introduction

Introduction

BeeXcel is a standalone solution that allows you to automatically generate ✍️ and translate 🌍 product content from Excel or CSV files. It transforms a simple spreadsheet into a powerful tool for enriching and localizing product data—no PIM system or technical skills required.

🎯 Objective

To speed up and secure the creation of multilingual content at scale, using data already available in spreadsheet files. BeeXcel is designed to meet the needs of product, e-commerce, and marketing teams.

🧰 Target use cases

• ✨ Generate marketing descriptions from technical attributes.
• 🌐 Automatically translate content into multiple languages.
• 🔄 Prepare supplier files for integration into a PIM or CMS.
• 📦 Create multilingual catalogs for international marketplaces.
• 🧹 Clean and standardize Excel files before import.
• 📑 Generate a custom Excel file, structured to match business or technical requirements.

👥 Target personae

• 👩‍💼 Product Content Manager: automates product sheet enrichment.
• 👩‍🎨 Translation Manager: translates large volumes of content quickly.
• 🛒 E-commerce Project Manager: structures files for omnichannel publishing.
• 🧑‍💻 Data Manager / PIM Contributor: prepares files compliant with data models.

⚙️ Included features

• 🧠 Automated text generation from columns (title, description, bullet points, etc.).
• 🌍 One-click multilingual column translation.
• 🖼️ Support for image links or PDFs in generation context.
• 🛡️ Option to retain or replace existing data.
• 🧭 Unified interface for managing all generation and translation columns.
• 🏗️ Custom output structure: generate an Excel file with user-defined columns and order.
• 📥 Export enriched file in Excel or CSV format.

💡 Key benefits

• ⚡ Up to 10x faster than manual enrichment.
• 🧩 No technical training required.
• 🪄 Column-by-column customization.
• 🧱 Full control over the file’s output structure.
• 💰 Cost savings on third-party translation and generation tools.
• 🧱 Editorial consistency across all product sheets.

📚 Example use case

A marketing team receives a CSV file with:

Name, Brand, Color, Dimensions, Image_URL, PDF_URL.

They use BeeXcel to:

✅ Generate a marketing description in French.

🌍 Translate that description into English, Italian, and Spanish.

🛡️ Choose to keep existing values.

📑 Define a final file containing only: SKU, Name, Description FR, Description EN, Image, Data Sheet.

📤 Export the enriched file, ready for the PIM or publishing.